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On increasing awareness...
Posted by
hifistud
,
17 September 2010
·
83 views
Facebook may have its uses after all..
Being a creature of habit, my daily ritual involves checking for messages on a number of different online services, one of which happens to be Facebook - and the odd hand of poker doesn't go amiss, either.
So, today, I was pleasantly surprised to note that two of the three paid-for adverts adorning the right hand side of the Facebook real estate were e-cig related. One was for Genesis E-liquids, and the other for an outfit I have heard of before - Swevan Absolute Ltd., who market "zigs". These "zigs are, apparently, a 510 manual type.
What I don't know, of course, is what targeting criteria either company is using, but the mere fact that they're there is somewhat encouraging. If they're using wide targeting criteria, it's entirely possible that every UK member of Facebook that smokes will be exposed to these adverts.
OK, it's not exactly mainstream press, but, given the gadgety nature of an e-cig, and the gadgety nature of regularly logging into Facebook, there's a good chance that folks may notice and be attracted by these ads.
I can't help thinking that this is a good thing, and may well be the kind of marketing for awareness that a trade body might like to explore...
Being a creature of habit, my daily ritual involves checking for messages on a number of different online services, one of which happens to be Facebook - and the odd hand of poker doesn't go amiss, either.
So, today, I was pleasantly surprised to note that two of the three paid-for adverts adorning the right hand side of the Facebook real estate were e-cig related. One was for Genesis E-liquids, and the other for an outfit I have heard of before - Swevan Absolute Ltd., who market "zigs". These "zigs are, apparently, a 510 manual type.
What I don't know, of course, is what targeting criteria either company is using, but the mere fact that they're there is somewhat encouraging. If they're using wide targeting criteria, it's entirely possible that every UK member of Facebook that smokes will be exposed to these adverts.
OK, it's not exactly mainstream press, but, given the gadgety nature of an e-cig, and the gadgety nature of regularly logging into Facebook, there's a good chance that folks may notice and be attracted by these ads.
I can't help thinking that this is a good thing, and may well be the kind of marketing for awareness that a trade body might like to explore...
