This piece misses a lot of cultural history.
Pipe smoking gained in popularity from C17th onwards, but how did cigs become so popular? As I understand it, during the 1st and 2nd World Wars cigs were supplied to troops in large quantities because they are an appetite suppressant. Keeping troops supplied with cigs was easier than supplying them with food. Same thing went for civilian populations facing rationing. And, of course. some very powerful people made a great deal of money.
Our current death toll of 80,000 pa could be seen as delayed war casualties.